Quallis Brands’ Scotch Porter line of products is one of the fastest growing brands in the men’s grooming category.  The company has positioned itself to take advantage of the growing demand for men’s personal care products and since its launch in 2013, Quallis has experienced consistent growth.  

However, in spite of the growth, management realizes that during the tidal wave of strong demand for a product or trend, euphoria can set in; and those in charge may not give enough attention to the elements required to build a foundation that solidifies the business’s  future.  

Potential Vunerablities: These Could Jeapordize Future Growth

After some examination of the status of its business, Quallis Brands’ team identified the following vulnerabilities that potentially jeopardize its future.

  • Quallis Brands needed to define a clear vision and direction for the business that would help the team understand what they wanted the business to ultimately become.

  • The company lacked a plan that defined its strategic goals and how to achieve them.

  • In order to ensure profitable deployment of resources (financial, personnel, etc.), the company needed a process that provided the means to measure the effectiveness of strategies and action activities. Such a process would provide the team continue strategies that work and eliminate those that do not and waste money.

Anchored In The Future: Mission, Value, Vision

The strength of the Scotch Porter line is anchored in its quality products and marketing. The company’s management is confident in its abilities in these areas.  However, management also realizes more is required in order to continue as a profitable business that remains true to mission/value/vision, maintains relevance in the market and that is built to last.

“Where Are We Going As A Business?” – Calvin Quallis

The Prime Group’s Strategic Planning Services were engaged by Quallis Brands to provide a comprehensive strategy & tools to address the company’s vulnerabilities and chart a course to sustained growth and success.

Challenge: Quallis Brands needed to define a clear vision and direction for the business that would help management/staff understand what they wanted the business to ultimately become.

Solution: The Prime Group had each Quallis planning process participant to submit mission, values and visions that they believed defined the business.  Subsequent to that exercise we facilitated a robust discussion of the submissions where we identified common themes and phrases, eliminated those that did not reflect a true sense of what the company is about, and arrived at a consensus mission, values and vision.  The benefit of these decisions is the management/key staff now have clear understanding of what the business exists to do and what it wants the business to become; and now they have a basis for their decision making.

Challenge: The company lacked a plan that defined its strategic goals and how to achieve them.

Solution: Employing a similar process as above we facilitated discussion among the participants that defined the strategic objectives along with the strategic initiatives it takes to achieve the goal.  The benefit that derives from this part of the process is twofold. 1) The objectives and initiatives directly targeted toward accomplishing the mission and vision making for perfect alignment. 2) The values anchor the decision making that is consistent with what the business stands for.  Other benefits from this part of the process:

  • Mission and vision are now achievable and not just mere statements

  • Team members are all focused in the same direction which boost productivity and progress toward achieving goals

  • Smooth onboarding of new staff; helps them quickly understand what the business is about and where it is headed

Challenge: In order to ensure profitable deployment of resources (financial, personnel, etc.), the company needed a process that provided the means to measure the effectiveness of strategies and action activities.  Such a process would enable management/staff an objective way to strategies that work and eliminate those that do not and waste money.

Solution:  A major principle in The Prime Group’s planning process is significant initiatives, strategies, action programs must be measurable.  During the process the participants identified what needed to be measured, and defined the metrics and how they would be monitored.  This way, the company can isolate and identify problem areas quickly, can make adjustments faster and and make more productive use of resources.  Other benefits:

  • Eliminates tendency in the to waste time and money on non productive initiatives

  • More efficient/productive deployment and use of resources.

  • Management/key staff can grow the company, increase its profits and market value, while remaining true to mission/values/vision.

Challenge: The company also needed its management/key staff on the operating from the same play book and on the same page.

Solution: By conducting planning sessions that included all team members, engaged in dialogue/debate, contemplation, analysis of options in a positive environment they emerged with a plan that they believe in and are committed to.   The benefits:

  • Total buy in to what’s required for the business to succeed.

  • Management/staff embraces accountability and ownership of the plan which eliminates ensures required tasks are accomplished.

  • Facilitates camaraderie and teamwork which creates a work environment that’s productive, harmonious, and focused on achievement.

In order to realize the benefits, Quallis Brands must execute its plan. Thus, The Prime Group facilitated a process that produced a plan that’s usable, actionable, and measurable. The benefits:

  • Realizes a return on the company’s investment in planning.

  • Establishes clear expectations of staff.

  • Creates a culture rooted in performance.

Quallis Brands now has well defined mission, values and vision which anchor the company’s identity and what it stands for, as well as clearly states where it wants to go.  By articulating the strategic goals, strategies, actions, activities and assigning accountability, the company now knows how it will achieve its mission and vision.