Is Your  Marketing Strategy Making the Impact You Desire?

contemplation

It’s a quiet afternoon and your’re occupied by thoughts about your company’s marketing endeavors.  Instead of gaining market share, your strategies are sputtering and something is missing.

  • Maybe an executable marketing plan will help plug the gap.
  • Perhaps you’re not realizing the powerful benefits of digital marketing.
  • Then again, maybe expertise to manage your marketing activities is what your business needs.

In either case, The Prime Group has the solution. If you need a road map for achieving your market objectives, our Marketing Solutions will help you develop a plan that’s built on your businesses strengths, seize opportunities, and drives sales.

Our Digital Marketing Services spurs lead generation, converts prospects, and retains them as loyal customers for your brand. Marketing expertise lacking on your team? The Prime Group’s Marketing Management Services provides you a team of experts to manage your activities while eliminating the need to hire expensive staff.

Allow the Prime Group to fill what’s missing in your marketing. Our commitment to our clients…real expertise, exceptional value, and difference making results. At the Prime Group, we make ideas perform! So contact us.

Marketing Solutions

Marketing Solutions That Work

Accomplishing your marketing goals starts with a focused marketing plan.  The Prime Group’s Marketing Solutions nail it for you.  Our process helps you define your business’s real strengths and opportunities, develops strategies to capitalize on them, and provides tools to help you measure performance.  

Guidance from planning experts

You need a plan that works. Our planning experts guide you through the stages of crafting a plan that’s practical, measurable and produces the most for your dollars. We understand:

  • Planning process
  • Distribution channels
  • Digital marketing
  • Messaging and positioning

With that said…

There are standard elements that are a must in every marketing plan!

  • Situation Analysis: Normally this will include a market analysis, a SWOT analysis (strengths, weaknesses, opportunities, and threats), and a competitive analysis. The market analysis will include a market forecast, segmentation, customer information, and market needs analysis.
  • Marketing Strategy: This should include at least a mission statement, objectives, and focused strategy including market segment focus and product positioning.
  • Sales Forecast: This would include enough detail to track sales month by month and follow up on plan-vs.-actual analysis. Normally a plan will also include specific sales by product, by region or market segment, by channels, by manager responsibilities, and other elements. The forecast alone is a bare minimum.

  • Expense Budget: This ought to include enough detail to track expenses month by month and follow up on plan-vs.-actual analysis. Normally a plan will also include specific sales tactics, programs, management responsibilities, promotion, and other elements. The expense budget is a bare minimum.

The advantage for your business:

  • Optimal use of marketing dollars

  • Focused, measurable plan
  • Prepared to seize opportunities
  • Gain market share

Our service areas include:

  • Market & Customer Assessment
  • Planning Conferences
  • Plan Documentation
  • Marketing Plan Review Conferences
Digital Marketing

Marketing Has Changed…

There was a time when businesses could rely on their local Yellow Page, newspaper, or radio ad rep to acquire new leads and drive clients through their doors. If they offered a valuable product or service and treated their customers with respect, their business would grow.

Those days are long gone.

Today, businesses are forced to navigate scores of channels to both acquire and communicate with new and existing customers, and needless to say…

…they can’t do it alone.

That’s where WE come in…

We offer an array of digital marketing services to meet your business needs. Our professional marketers:

  • Leverage new media channels such as Facebook, Google, Twitter and YouTube to acquire new customers and clients…

  • Build “conversion funnels” that seamlessly and subtly convert strangers into leads, leads into customers and customers into raving fans…
  • Establish a “value first” content marketing strategy that enhances brand authority and generates free, organic traffic…
  • Build and monetize large email subscriber lists…without resorting to spammy tactics…
  • Engage with customers via social channels such Facebook and Twitter to grow a brand’s reach and credibility…
  • Track and measure the key metrics that matter, so decisions can be based on data, not hunches…
  • And much more…
Custom Marketing Management

Small businesses are not short on marketing ideas.  Finding affordable marketing talent to execute the ideas is the challenge.  The Prime Group’s Marketing Management Services is the ideal solution.

  • Identifies the marketing activities…
  • Provides the experts to execute…
  • Sets the time frame for completion and…
  • Makes sure the job gets done!

Our service provides you a team of experts to execute and manage your marketing activities.

  • Expands your company’s marketing capacity.
  • Economical access to marketing experts.
  • Flexible programs to fit your budget.

The best thing is it’s affordable.

FIND OUT MORE