Your business’s marketing strategy is the key to maintaining a competitive edge in the marketplace.  The challenge is finding the marketing talent you need at a price you can afford.  In today’s economy that talent can be very costly.  The Prime Group provides the ideal solution.  Our team of marketing professionals’ expertise propels your business to success economically.

From marketing planning to digital marketing to developing powerful messaging, The Prime Group brings the expertise and capacity of large companies to small business.  The advantage for your business:

  • Experienced expertise that fits your budget
  • A team of professionals bringing adding capacity and resource to your marketing efforts
  • Allows you to manage and focus on other areas of the business

Our service areas include:

  • Marketing Planning
  • Digital Marketing
  • Marketing Management

Marketing Planning

Accomplishing your marketing goals starts with a focused marketing plan.  The Prime Group’s Marketing Planning Service nails it for you.  The process of analyzing one or more potentially interesting marketplaces in order to determine how a business can optimally compete in them. The market planning process typically results in a marketing strategy that can be used to enhance sales for the business producing it.Our process helps you define your business’s real strengths and opportunities, develops strategies to capitalize on them and tools to help you measure performance.   We help you create a marketing plan that fits your needs and your situation.

With that said, there are standard elements that are a must in every marketing plan. This include a situational analysis, marketing strategy, sales forecast and expense budget.

Every marketing plan has to fit the needs and situation. Even so, there are standard components you just can’t do without. A marketing plan should always have a situation analysis, marketing strategy, sales forecast, and expense budget.

The result is a marketing plan you can implement in order to optimally compete in your marketplace.

Situation Analysis: Normally this will include a market analysis, a SWOT analysis (strengths, weaknesses, opportunities, and threats), and a competitive analysis. The market analysis will include a market forecast, segmentation, customer information, and market needs analysis.

Marketing Strategy: This should include at least a mission statement, objectives, and focused strategy including market segment focus and product positioning.

Sales Forecast: This would include enough detail to track sales month by month and follow up on plan-vs.-actual analysis. Normally a plan will also include specific sales by product, by region or market segment, by channels, by manager responsibilities, and other elements. The forecast alone is a bare minimum.

Expense Budget: This ought to include enough detail to track expenses month by month and follow up on plan-vs.-actual analysis. Normally a plan will also include specific sales tactics, programs, management responsibilities, promotion, and other elements. The expense budget is a bare minimum.

Digital Marketing

A presence on the internet in one thing, making money on the internet is another.  To make money, it takes time and expertise.  The Prime Group Digital Marketing Service expertise drives revenue while allowing you to invest your time in other areas.  We provide an array of digital marketing services that include:

  • Digital Marketing Strategy – We help you determine where you want to go then create a digital marketing strategy to get there.  Our approach analyzes your competition, assesses your market’s internet behaviors, mines the industry for best practices, then creates a strategy that aligns with your goals.
  • Inbound Marketing – We don’t wait for the customers to come. We bring the customers to you.  Our Inbound Marketing Service shares content that connects with your market, attracts qualified prospects, keeps them engaged, and converts to sales.  
  • Content Creation – From blogs, to email, to video, The Prime Group produces relevant content that pulls your market to you.  By aligning content with the interest of your market we help you generate traffic that converts and you retain.

Custom Marketing Management

Small businesses are not short on marketing ideas, execution is the challenge.  The Prime Group’s Marketing Management Services make your ideas perform.  We identify the marketing activities, provide the experts to execute, set the time frame for completion and make sure it gets done. Benefits:

  • Expands your company’s marketing capacity
  • Economical access to marketing experts
  • Flexible programs to fit your budget